TACL National Convention 2016: Disrupt

DesignFeatureDisrupt

Design Time

4 hours / 3 sessions

Process

I wanted to reflect the TAP-Boston brand that I’ve really been trying to build ever since jumping on as Tech/Design Chair. I REALLY wanted to avoid using that slash when I first started, it’s very overused with other similar logos though in different ways. A quick poll with the board after the second session showed an overwhelming positive reaction to the slash, so decided to go with it.

I love the width of each character in the font (Arquitecta), lots of good logo potential. Someone pointed out it reminded them of UBER, but that is likely the color scheme if anything.

The final output is in a square instead of a rectangle, I feel like it would show really nicely on merchandise if we choose to order some for the convention.

If you haven’t noticed already, I love working with black backgrounds.